03.14.11

Toyota Prius interactive installation

Exhibition Design, Consumer

As cool as Toyota’s Prius is, it’s even cooler with slick 3-D animation, as JUXT Interactive, HUSH and PUSH proved with this interactive installation at the 2011 Detroit Auto Show. It’s rare that installations offer great interaction and great content; this one does both and the design and animation are a great payoff to the game play.

The three-screen multi-touch display is human scale and presents a trio of hyperreal animated environments, smaller pop-up windows that tout various features, custom QR codes that visitors can photograph and use elsewhere, windows to contact local Toyota dealers and, maybe most importantly, activities for children. The trio of panels works in tandem or distinctly, rotating in slot machine style so that the front, middle and rear sections of the car appear to be simultaneously positioned in alternate environments. The playful, informative, life-size triptych experience stood out as one of the most compelling, and fun, installations of the show.

Sebastian Bettencourt, JUXT, art director; Laura Alejo, HUSH, lead designer; Jeff Whitney, JUXT /Erik Karasyk, HUSH, creative directors; Eric Boisvert, PUSH, digital creative director; Nikolai Cornell, PUSH, director of UI; Madonna Arsan, HUSH, producer; Rachael Wilcox, JUXT, senior producer; Justin Micklish, PUSH, senior interactive producer; Wes Ebelhar, HUSH, lead compositor; Justin Demetrician, HUSH, compositor/2-D animator; Erik Karasyk, HUSH/Vlad Streltsov, HUSH/Justin Demetrician, HUSH/Jordan Blit, HUSH, 3-D animators/3-D rigging; MARCH, architectural modeling; Sean McGovern, Antfood, music/sound executive producer; Wilson Brown, Antfood, music/sound creative director; David Schwarz, HUSH, partner; GPJ, account/physical space manager.

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