02.02.12

Toyota Tundra XSP-X outdoor campaign

Out-of-Home Ads, Consumer

The XSP-X is a more aggressive looking version of the always dependable Toyota Tundra. Aggressive, dependable and powerful, it’s the truck for anyone on the hunt for a powerful truck with an adventurous dark side. This marketing effort sums up that sentiment. This out of home campaign from Birmingham, Alabama-based Intermark Group informs city slickers everywhere that they can own a truck that looks great on the street and is a blast to take off road.

Noah Williams, senior art director; Jason Corbin, senior writer; Keith Otter, executive creative director; Hannibal Matthews, photographer; Sid Watters, Dark Arts Studios, digital retoucher.

www.intermarkgroup.comwww.toyota.com/tundra