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Tree Top Apple Juice TV spot

TV/Radio Commercials, Consumer

Apple juices are all the same, right? Uh, no. Tree Top is made in Washington State using 100 percent US-grown apples by growers who are cooperative owners. They care about their product and it’s reflected in the quality and taste and Tree Top’s brand tagline, “Real Fruit From Real People.” Seattle Agency Cole & Weber and directorial trio Everynone brought the essence of the brand to life in “Cool.” Using non-actor children and shooting in an editorial, documentary style, they captured moments of wonder in the children’s lives, juxtaposed them with Tree Top’s approach to making juice and finished with the tagline “Made with a sense of wonder.”

Jesse Dillow, Cole & Weber United, senior copywriter; Todd Derksen, Cole & Weber United, associate creative director; John Maxham, Cole & Weber United, executive creative director; Will Hoffman, Everynone Epoch Films/Daniel Mercadante, Everynone Epoch Films/Julius Metoyer, Everynone Epoch Films, directors; Pete Anderson, Cole & Weber United/Lisa Margulis, Everynone Epoch Films/Vieve Haag, Everynone Epoch Films, executive producers; Kelly Vander Linda, Collective, editor; Dee Dee Jones, Cole & Weber United, project manager; Nick Hunt , Cole & Weber United, director business strategy; Tree Top Inc., client.