11.10.10

Troubadour brand identity

Identity, Consumer

Troubadour is a fashion line inspired by three major influences in the designer’s life: the south, the city and the sea. The designs also personify her effortless style—a reckless preppy with a twist of edge. To create an identity that captured the essence of the line, Stitch Design Co. (Charleston, South Carolina) used the contrast of black and white as a constant throughout all of the branding pieces (hangers, note cards, press folders, garment bags) and enhanced the simple design solution with textured paper, shiny black foil and flocking.

Amy Pastre/Courtney Rowson, designers.

www.stitchdesignco.comwww.troubadourclot ...