TUI print ads Exhibit

TUI print ads

Grey China’s eye-catching ads bring light to the difference between TUI and other travel operators.

Grey China wanted to show people the difference between TUI and other travel operators. The company offers more in-depth experiences so travelers can expect more than just a clichéd visits to iconic places of interest. To convey the concept, with a small budget, the creative team used some simple, impactful and eye-catching visual solutions to capture the imagination of the audience. The campaign launched in May 2012.

copy (from top):
The Sydney Opera House is not Austrailia.

The Forbidden City is not China.

The Cologne Cathedral is not Germany.

The Pyramid is not Egypt.

tagline for all: Travel more. See more.

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