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10.23.12

TUI print ads

Print Ads, Consumer

Grey China wanted to show people the difference between TUI and other travel operators. The company offers more in-depth experiences so travelers can expect more than just a clichéd visits to iconic places of interest. To convey the concept, with a small budget, the creative team used some simple, impactful and eye-catching visual solutions to capture the imagination of the audience. The campaign launched in May 2012.

copy (from top):
The Sydney Opera House is not Austrailia.

The Forbidden City is not China.

The Cologne Cathedral is not Germany.

The Pyramid is not Egypt.

tagline for all: Travel more. See more.


Li Ning/Chee Guan Yue, art directors; Chee Guan Yue/Li Ning, writers; Chee Guan Yue, creative director/executive creative director; Song Shanshan, illustrator; Cao Jie/Ma Lidan, typographer; Kevin Bi/Jane Li, art buyers.

www.grey.com/chinawww.tui.cn/en