06.10.11

Twofish Baking Company Granola packaging

Packaging, Consumer

San Francisco’s Chen Design Associates recently completed packaging for a new granola line by a local bakery café and retail outlet. Featuring flavor-specific inserts that customize each box and call out the attributes unique to each of the two inaugural blends, the packaging also provides a visual essay of the bakery’s vibe—a rollicking, quirky, fun atmosphere. To complete the California/Sonoma County/Pacific Coast experience, the outer box for the granola was printed on 100 percent post-consumer, FSC and green-seal certified premium uncoated paperboard (the first of its kind made with 100 percent renewable energy and carbon neutral plus) that’s as natural as the product.

Carol Miller/Max Spector, writers; Max Spector/Kathrin Blatter, designers; Joshua C. Chen, creative director; Margaret Hartwell, brand strategy director.

www.chendesign.comtwofishbaking.com