01.23.08

Hoover Belgium "Ultra Powerful" print ad

Print Ads, Consumer

Belgium ad agency, Happiness Brussels created a campaign to promote the Freemotion, a vacuum cleaner with a tremendous 2,200W capacity. This ad depicts, in a mildly absurd way, just how effective the Freemotion is; increasing the irony is a stark background to the product image. The campaign was also used as outdoor boards.

Christian Loos, art director; Vincent Baufay, writer; Gregory Titeca/Oudaha Mohamed, creative directors; Chris Van Beek, photographer; Karen Corrigan/Dominique van Doormaal, creative managers; Dimitri Mundorff, account supervisor.

www.happiness-brus ... www.hoover.be