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UNICEF Tap Project campaign

Print Ads, Public Service

Waterborne illnesses are the second leading cause of preventable childhood deaths in the world and kill almost 4,000 children each day. The US Fund for UNICEF draws attention to this crisis and encourages the public to take action. In its sixth year, the award-winning UNICEF Tap Project offers thousands of people across the country the opportunity to help provide the world’s children with safe, clean water. During World Water Week, March 19–25, at participating restaurants, patrons can pay $1 for the tap water they usually enjoy free (with $1, UNICEF can provide a child with access to clean, safe water for 40 days).

This year’s campaign, by New York agency Droga5, is a twist on WWII propaganda poster art, using bright, vivid illustrations with a “we can do it” feel. The print/online ads, feature the work of illustrator Tavis Coburn; his dynamic graphics are not only inspired, beautiful and poignant, they inspire a movement. As part of the campaign a new PSA (“Power Of A Glass”) by Brent Harris will run on TV and online.

Micky Coyne, Droga5/Ben Wolan, Droga5, art directors; Graham Douglas, Droga5/Michelle Hirschberg, Droga5, writers; Ted Royer, Droga5/Nik Studzinski, Droga5, executive creative directors; David Droga, Droga5, creative chairman; Brent Harris, Egg Films, director; Clive Sacke, Egg Films, director of photography; Tavis Coburn, illustrator; Tj Ryan, Droga5, associate producer; Lisa Wilson, Egg Films, line producer; Scott Chinn, Droga5/Colin Howard, Egg Films/Matt Factor, Skunk US/Cliff Lewis, Droga5/ Helena Lee, Rock Paper Scissors, executive producers; Sally-Ann Dale, Droga5, head of integrated production; Toph Brown, Droga5, interactive producer; Fancy Pants Interactive, interactive production company; Carlos Arias, Rock Paper Scissors, editor; Edward Reina, Rock Paper Scissors, Flame operator; Human, music; Scott Persson, Sound Lounge, mixer; Julia Albu, Droga5/Emily Brooks, Droga5, account directors.