Our daily showcase of outstanding examples of graphic design and advertising including packaging, print ads, television commercials, direct mail, catalogs, CD covers, books and posters. Submit Work.
10.10.08
USA Network For Your Consideration (FYC) kit
Collateral, Business
TDA Advertising & Design, Boulder, Colorado, created pre-Emmy buzz for USA Network's “Burn Notice” (the term burn notice is the CIA equivalent of a pink slip and the show’s hero is an ex-spy) among 14,000 Academy of Television Arts and Sciences judges. And they did it with invisible ink. The slip-covered, three-panel, hardcover mailer holds four DVDs (with twelve episodes) and a UV LED flashlight. Printing wasn’t nearly as much of a challenge (it amounted basically to a b/w halftone) as viewing press proofs to adjust ink levels.
Visible copy: In white light, the open kit appears entirely blank, except for small text beneath the flashlight that reads: Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.
Invisible copy: In black light, episode synopses, a list of six potential Emmy nominations, and multiple press blurbs appear.
www.tdaadvertising.comwww.usanetwork.com