Utah Aikikai posters Exhibit

Utah Aikikai posters

Richter7 took a different approach to promote this peaceful martial arts school.

Aikido is a form of self-defense created not only for personal protection but for the safety of the attacker. Because this philosophy almost completely contradicts the standard appeal of learning martial arts (i.e., if you learn it, no one will mess with you), ad agency Richter7 needed a different approach to promote this school. In addition to the headlines, the traditional Asian elements that make up the layout are all intended to communicate a more peaceful and artful approach to self-defense.

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