02.12.08

Vers Couture in-store posters

Posters, Consumer

Ad Impact (Perth, Australia) created a poster/magazine campaign to launch the Spring 2007 collection of Vers Couture shoes. The brief: To show all footwear and the range of available colors. The solution: Use the new collection to create vibrant spring flowers, color-coding them into their different styles. The result: With the tagline, “Step into Spring,” each poster combines dozens of style and flower variations (all comprised of shoes).

Drew Ridley/Steve Lorimer, art director/writers; Drew Ridley/Steve Lorimer/Brendan Hibbert, designers; James Rogers, photographer.

www.adimpact.com.auwww.zipshoes.com.au