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Viator brand campaign

Out-of-Home Ads, Consumer

Hub Strategy, the San Francisco-based integrated creative agency, developed this campaign for Viator, Inc., a travel company with more than 10,000 pre-screened, worldwide tours and activities. Based on the concept that not even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt wants to be identifiable as a tourist, the campaign focuses on Viator’s expertise with helping people travel less like tourists and more like insiders.

Jason Rothman/Jen Hartford, designers; Leona Frey/Linda Birkenstock, writers; DJ O'Neil/Peter Judd, creative directors; Jason Rothman, associate creative director; Jeppe Paustian, CG artist; Armand Tam, Flash designer.