Viator brand campaign
Out-of-Home Ads, Consumer
Hub Strategy, the San Francisco-based integrated creative agency, developed this campaign for Viator, Inc., a travel company with more than 10,000 pre-screened, worldwide tours and activities. Based on the concept that not even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt wants to be identifiable as a tourist, the campaign focuses on Viator’s expertise with helping people travel less like tourists and more like insiders.
Jason Rothman/Jen Hartford, designers;
Leona Frey/Linda Birkenstock, writers;
DJ O'Neil/Peter Judd, creative directors;
Jason Rothman, associate creative director;
Jeppe Paustian, CG artist;
Armand Tam, Flash designer.