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02.27.13

Virginia Museum of Fine Arts glassblowing iPhone app

Apps, Public Service

To help promote the arrival of Dale Chihuly's collection at the Virginia Museum of Fine Arts, The Martin Agency created the first glass-blowing iPhone app based on Chihuly's unique artistic process. How does it work? Simple: just blow into your phone. Editing tools allow you bend, curve and mold your shapes, as well as add texture and color. The finished art is visible in 3-D and sharable on Facebook, Twitter and on the VMFA's Facebook page. The results have been phenomenal with nearly 18,000 downloads of the app.

Chaucer Barns/Mark Brye, designers; Lionel Bui/Will Esparza/David Muhlenfeld, creative directors; Joe Alexander, chief creative officer; Ben Eley, studio artist; Zack Ensign, interactive developer; unit9 London, hardware developer; Brandy Everhart, manager of media services; Paul Martin/Travis Smith, senior media producers; Caroline Denton/Matt Mattox/Jessica Parrent/Jennifer Stuart, project managers; The Martin Agency (Richmond, VA), ad agency; Virginia Museum of Fine Arts, client.

martinagency.com