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Virtuous Living spice packaging

Packaging, Consumer

For people living with food allergies, dining experiences are often defined by what what is off-limits. Virtuous Living, a line of gluten-free spices founded by a woman who suffers from Celiac disease, was created to fill mealtimes with possibilities rather than limitations, an idea expressed by the tagline, “Taste Freedom.” The spices are made with organic, non-GMO ingredients for healthy cooking that doesn’t sacrifice flavor. To reinforce all the goodness inside the bottles, Meers listed the emotional ingredients as well as the edible contents.

Brandon Bennett, art director; Kate Fitch, writer; Dave Thornhill, creative director; Meers (Kansas City, MO), ad agency; Virtuous Living, client.