Windorf’s ensured that music colored every stage of the wine’s creation. From playing classical music in the vineyards to naming the brand “vismino”—a translation of the Georgian phrase for “have to listen”—Windorf’s invited all to enjoy the musical flavor of vismino wine.
The firm then tackled vismino’s visual design by transforming an ordinary piano into a label maker. The piano’s keys corresponded to curated paint colors, so every note played in a classical song like Claude Debussy’s “Clair de Lune” released a spray of paint. Used for the bottle labels, this artwork ultimately served as vismino’s main visual identity. Additional graphic elements accompany the paint-splattered artwork, such as the brand’s typographic logo, as well as images of unique sound waves and QR codes that match each variety of vismino wine to its respective piece of musical inspiration.