Waldo Trommler Paint identity & packaging
In 2011 Reynolds and Reyner (Kiev, Ukraine) finished two redesigns for international paint brands. Shortly after, the duo was asked to develop a new identity for a small Finnish company planning to enter the US market. Without a past, the phrase, “we must stand out” became the basis for Waldo Trommler Paint’s (WTP) identity and brand. Not just a manufacturer of paints, WTP is an assistant—always ready to help, suggest and defend from hassles and problems. From business cards to packaging, WTP has no corporate colors; every item is a bright and memorable combination of colors and objects that form the brand. The next step is to prove that the product is as high quality as its outer shell.
Artyom Kulik, Alexander Andreyev, creative directors.