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07.04.14

Wall’s Ice Cream ads

Print Ads, Consumer

Wall’s global strategy is simple: Say goodbye to everything serious. DDB Puerto Rico decided to highlight those serious moments when life surprises us with bad news and transform them into ice cream wrappers. However miserable a traffic ticket, a denied loan or a jury duty notification might be, the moment can always be saved with ice cream.

Luis Figueroa/Juan Carlos López, art directors; Juan Dávila Morris, writer; Santiago Cuesta, associate creative director; Enrique Renta, chief creative officer; Carlos Nova, illustrator; Fabián Laboy, studio artist; DDB Latina Puerto Rico (Guaynabo, Puerto Rico), ad agency; Unilever, client.

ddb.com/pr