Wall’s Ice Cream ads
Print Ads, Consumer
Wall’s global strategy is simple: Say goodbye to everything serious. DDB Puerto Rico decided to highlight those serious moments when life surprises us with bad news and transform them into ice cream wrappers. However miserable a traffic ticket, a denied loan or a jury duty notification might be, the moment can always be saved with ice cream.
Luis Figueroa/Juan Carlos López, art directors; Juan Dávila Morris, writer; Santiago Cuesta, associate creative director; Enrique Renta, chief creative officer; Carlos Nova, illustrator; Fabián Laboy, studio artist; DDB Latina Puerto Rico (Guaynabo, Puerto Rico), ad agency; Unilever, client.