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12.03.09

Walmart "Christmas Wish" TV spot

TV/Radio Commercials, Consumer

During game six of the World Series, Walmart debuted this new spot as a way to say thank you to U.S. military troops and their families for all that they do to help Americans live better every day. Created by Richmond, Virginia-based The Martin Agency, the spot was filmed this summer on Mystery Mesa in Santa Clarita, California under the watchful eyes of Marine Captains Barry Edwards and Monica Moon and retired Navy SEAL Harry Humphries. Every detail, from the insignia patches on the uniforms to the way the soldiers held their weapons is authentic and true to military standards. During the two-day shoot, 45 tons of ice was shredded to create real snow. The 30-second version will continue to run during the next two months on TV, in cinema and online, and a 60-second version will be broadcast to the troops stationed throughout the world on the American Forces Network and on Walmart’s in-store network.

Wade Alger, The Martin Agency, art director/writer; Kevin Thoem, The Martin Agency, senior art director; Nancy Hannon, The Martin Agency, creative director; Andrew Douglas, Anonymous Content, director; Flor Collins, Anonymous Content, director of photography; Jodie Ballard, The Martin Agency, project manager; Aris McGarry, Anonymous Content, producer; John McAdorey, The Martin Agency, agency broadcast executive producer; Katie Chirgotis, The Martin Agency, agency assistant producer; Dave Morrison, Anonymous Content, executive producer; Michael Elliot, Beast Editorial, editor; Joe Rounseville, Beast Editorial, assistant editor; Dan Williams, The Mill, online editor; Fergus McCall, The Mill, colorist; Gavin Wellsman, The Mill, visual effects artist; Dan Roberts, The Mill, visual effects producer; Sound Lounge, The Mill, audio post company; Phillip Loeb, The Mill, engineer/mixer; Human, music; Phillip Loeb, Sound Lounge, sound designer; Katherine Wintsch, The Martin Agency, strategic planner;

www.martinagency.comwww.anonymousconte ...