The Walrus transit ads Exhibit

The Walrus transit ads

WAX’s campaign generates traffic with some eye-catching print ads.

How do you advertise a magazine that features some of the best long-form journalism around? With long-copy ads of course. This campaign by Calgary-based ad agency WAX is generating a lot of buzz across Calgary for The Walrus—and the billboards might be responsible for a series of recent traffic jams.

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