The Walrus transit ads
How do you advertise a magazine that features some of the best long-form journalism around? With long-copy ads of course. This campaign by Calgary-based ad agency WAX is generating a lot of buzz across Calgary for The Walrus—and the billboards might be responsible for a series of recent traffic jams.
Brad Connell, art director;
Max May, writer;
Theresa Kwan, designer;
Monique Gamache, design director;
Joe Hospodarec, creative director.