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The Walrus transit ads

Publications, Consumer

How do you advertise a magazine that features some of the best long-form journalism around? With long-copy ads of course. This campaign by Calgary-based ad agency WAX is generating a lot of buzz across Calgary for The Walrus—and the billboards might be responsible for a series of recent traffic jams.

Brad Connell, art director; Max May, writer; Theresa Kwan, designer; Monique Gamache, design director; Joe Hospodarec, creative director.