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01.28.13

Watergate Bay Hotel identity

Identity, Business

Situated on its own stunning beach in North Cornwall, this UK hotel takes pride in its unique destination. The existing identity was comprised of layers of naming; it was confusing and not reflective of the relaxing, rejuvenating and reinvigorating ocean environment. Pearlfisher created a cohesive new identity that includes naming, signage, stationery and communication materials for the hotel restaurants.

It connects people to the environment through a hand-drawn logo and iconography that brings out the character of the brand. The illustrations are simple and realistic silhouettes of real life objects with hand-drawn outlines to maintain the raw and elemental style of the logotype. Pearlfisher also designed the packaging, identity, naming and tone of voice for Another Place, the hotel’s range of handmade products—lotion, soap, shampoo, conditioner, body wash, salt scrub and massage oil. Ceramic style bottles with aluminum caps and silk-screened graphics (a series of concentric circles that convey the strength of the scents) in bold contemporary colors mimic the invigorating environs of the great British outdoors.

Aurelie Stephan, designer; Sylvie Saunders, head of words; Jonathan Ford, creative partner; Sarah Butler, deputy creative director; Rory Fegan, senior strategist; Natalie Chung, creative director.

www.pearlfisher.comwww.watergatebay.co.uk