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02.25.13

Union Pearson Express "Travel Happy" :60 webfilm

Motion Graphics, Consumer

"Winkreative was commissioned by Ontario transport agency Metrolinx to create the complete identity for the Union Pearson Express (or UP Express), a long-awaited air rail link launching in 2015 and running between Canada's two busiest transport hubs, Union Station and Toronto Pearson Airport. Winkreative undertook all creative work for this important addition to Toronto's transport infrastructure, including the design of carriage livery and interiors and creative oversight of the architecture of the four stations along the route. As part of the initial communications strategy, Winkreative art directed a short animated film that introduces the service to the public in an engaging and exciting way. Animated and produced by Toronto-based animation studio Guru, the clip features illustrations by Finnish illustrator Lotta Nieminen, while blending in with the color palette and look of the Winkreative-devised brand identity.

Frank Falcone/Maurus Fraser, creative directors; Corinna Drossel, design director; Petek Sketcher, art buyer; Chris Fourney, animator; Eggplant Collective, music; Larissa Ulisko, director; Petra Koivisto/Amy Robson, producers; Guru Studio (Toronto, Canada), production company; Winkreative, ad agency; Metrolinx, client.

gurustudio.comwinkreative.com