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Williams Sonoma Artisan Pasta packaging

Packaging, Consumer

As part of its new pantry essentials line of products within the Williams-Sonoma stores, Williams-Sonoma’s in-house Brand Packaging Department recently created a modern interpretation of classic Italian pasta packaging. The sophisticated and artisanally-crafted look highlights the single origin source of the semolina flour used to make the hand-cut pastas.

Michael Hester, designer/senior design manager.

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