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Wrangler Jeans poster campaign

Posters, Consumer

Wrangler jeans have embodied the tough spirit of rodeo cowboys since 1947, but more competition has recently entered the arena. In this poster campaign, Chicago-based Two by Four set out to reaffirm that Wrangler jeans have always been cut from the same tough fabric as the cowboys who wear them. Shot by photographer Tim Tadder, this powerful campaign captures the human spin cycles that make up just another day at their office and reminds people that Wrangler jeans are not for the faint of heart.

Copy (from top):

Unbalanced load. In use. Rinse. Spin.

• Delicate. Permanent Press. Normal. Heavy.

Spin. Rinse. Start

Ryan Bloecker, art director; Dan Consiglio/Kelly Hardwick, writers; David Stevenson, executive creative director; Tim Tadder, photographer.