This print campaign by ad agency BVK and photographer Jason Lindsey captures the epic intimacy of Wyoming.
Why visit Wyoming? Milwaukee-based ad agency BVK’s latest campaign for the Wyoming Office of Tourism offers some clues. The prints—designed to appeal to travelers who are adventurous both physically and intellectually—answer all the “whys” that are built into the DNA of their inquisitive audience. To capture the epic intimacy of the state, BVK worked with Chicago-based photographer Jason Lindsey, who brought Wyoming’s wide-open spaces, rugged spirit and authentic Western culture to life. Vast blue skies, towering rock buttes and open roads fresh for the taking—“That’s WY.”