10.04.10

Xerox "Ducati Wind Tunnel" TV spot

TV/Radio Commercials, Business

The new global marketing campaign titled “Ready for Real Business,” by Young & Rubicam New York, demonstrates how Xerox helps iconic brands with business process and document management, freeing them to focus on what matters most—their real business. With a humorous tone, the campaign takes brand characters out of their expected roles and shows them completing tasks such as invoicing or digitizing documents with exaggerated results. In addition to "Ducati Wind Tunnel," the campaign also features other brands including Marriott Hotels & Resorts, Target, Procter & Gamble, The New York Mets and the University of Notre Dame.

Kleber Menezes, Y&R, art director; Corey Rakowsky, Y&R, writer; James Maravetz, Y&R, senior writer; Kleber Menezes, Y&R/Corey Rakowsky, Y&R, associate creative directors; Ian Reichenthal, Y&R/Scott Vitrone, Y&R, chief creative officers; Darren Moran, Y&R, global creative director; Lora Schulson Y&R/Nathy Aviram Y&R, directors of content production; Jim Jenkins, O Positive, director; Frederick Elmes, O Positive, director of photography; Alex Gianni, Y&R, executive producer, content production; Ralph Laucella, O Positive, executive producer/line producer; Craig Sklaver, Y&R, assistant producer; Dave Koza, Mackenzie Cutler, editor; Kristy Faris, Mackenzie Cutler, assistant; Melissa Miller, Mackenzie Cutler, producer; Philip Loeb, Sound Lounge NY, mixer; The Mill NY, FX.

www.yr.comwww.xerox.com