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06.18.12

Xerox web film

TV/Radio Commercials, Business

Nearly 75 years ago Chester Carlson invented xerography for the sole purpose of having an easier way to replicate and share information. Fast forward to today, and Xerox remains true to this heritage—providing simple answers to complex business problems. Psyop and Blacklist partnered for “A World Made Simpler... by Xerox,” an ambitious mixed-media brand film that combines printed paper, stop-motion and a dash of CG, for Y&R New York. Shot in one room with a solitary Xerox Multifunction Printer, it tells the story of the company’s services, technology and expertise through constant movement and playful applications of paper.

Kleber Menezes, Y&R New York/Olivia Helena Sanches, ParanoidBR, art directors; Naomi Chen/Eunice Kim, designers; Corey Rakowsky, Y&R New York, writer; Laurent Barthelemy, Psyop/Denis Kamioka, Blacklist, creative directors/directors; Jim Radosevic, Y&R New York, executive creative director; Pierre Kerchove, ParanoidBR, director of photography; Craig Sklaver, Y&R New York/Ave Carrillo/Erik Gullstrand, producers; Gabi Hahn, live action producer; Robert Beck, Y&R New York/Lucia Grillo, Psyop/Adina Sales, Blacklist/Egisto Betti, ParanoidBR, executive producers; Sam Goetz, editor; Ben Chan, storyboard artist; Camila Andreoni, ParanoidBR/Renata Salloum, ParanoidBR, first assistant directors; Gabi Hahn, ParanoidBR, production manager; George Smaragdis, lead technical director; Joerg Liebold, VFX supervisor; George Smaragdis/Jordan Harvey, VFX; Ryan Moran/Helene Park/Sophie Gate, animators; Aniello Zampella/Fabien Coupez, Flame artist; Fabio Yamagi, Banzai Studios, stop motion Herculano Fernandez, c

www.psyop.tvblacklist.tv