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09.25.12

Xtreme Trout posters

Posters, Consumer

Operated by Steve Sylvis, an experienced guide in Tennessee (and Kentucky, Arkansas and Alaska), Xtreme Trout offers fly-fishing instruction and guiding. Passionate about catch and release, conservation and environmental stewardship the group lives and breathes fly-fishing. Based in Nashville, the company is obsessed with introducing people to the sport. In this series of posters Nashville, Tennessee-based agency GS&F captured Xtreme Trout’s love of all things fly-fishing and positioned it as one of the region’s finest teaching and guiding operations.

headlines (from top):
Mountains. Valleys. Flatlands. A river can run through a lot of things. Even a soul.

There's a reason why you never hear men talk about tennis trips.

Sometimes poetry happens on a page. Other times it happens on a river.

There are still people who appreciate what the earth was like before Google got a hold of it.

body copy (for all):
We're for 6AM gas station coffee. We're for the kind of therapy that can only occur with a fly rod in your hand. We're for beauty that is stream deep. And we're for the idea that some kinds of magic can only be pulled out of water. Think. Tie. Cast. Fish. 615-438-2119 xtremetrout.com Nashville, Tennessee


Peter Honsberger, art director/associate creative director; Dave Smith, writer; Dave Smith/Gregg Boling creative directors; Tibor Nemeth, photographer; Robert Bright, producer.

www.gsandf.comwww.xtremetrout.com