Yellow Jacket Bar-B-Q Sauce packaging
When a small group of Florida students began Saltwater Marsh Bar-B-Q they realized that they’d need help creating a brand and positioning their new product. Jacksonville, Florida-based Shepherd created a label that reflects the small company’s personality and the distinctive flavor of the sauce. The Yellow Jacket makes an appearance along with graphic details and language that set the packaging apart.
Kendrick Kidd, designer.