04.30.08

Yokohama "Coming Together" TV spot

TV/Radio Commercials, Consumer

Los Angeles-based production company, Colourmovie, in partnership with ad agency Kovel/Fuller, designed and directed this 30-second spot.  It informs people about Yokohama Tire Company’s revolutionary rubber compound manufactured in a zero-emisssions production facility—and, of course, that the tires perform best in their class. The lush and beautiful 3-D landscape (complete with a tread traveling through the animated environment), was inspired by Japanese illustrations and paintings. The completed commercial conveys a company committed to creating what’s best for cars—and the environment.

Brandon Martinez, creative director; Brandon Martinez/Magnus Heirta/Shawn Harris/Dave Yan, designers; John McGinnis, executive producer; Magnus Heirta/Shawn Harris/Dave Yan, animators; Huy Dang, character animation; John McGinnis, music/sound designer.

www.colourmovie.comwww.yokohamatire.com