04.25.08

Yoshi's Jazz Club and Japanese Restaurant rebranding

Identity, Consumer

Chen Design Associates (San Francisco) led a rebranding effort, in conjunction with the launch of Yoshi’s second Bay Area location in San Francisco’s Fillmore District, that would raise Yoshi’s visual communications to the level of its world-class jazz entertainment and cuisine. Jazz music and Japanese food, two familiar yet distinct visual categories, created an unexpected third from fusing the typography and cut-paper aesthetic of classic jazz album cover vernacular and Japanese symbology and textiles. The result? A flexible new visual toolbox that tells a unique story with sophistication, simplicity and an element of surprise.

Joshua C. Chen/Laurie Carrigan, art directors; Max Spector/Kathrin Blatter/Shadi Kashefi/Joshua C. Chen/Laurie Carrigan/Will Yang/Glenda Alvarado, designers; Joshua C. Chen, creative director; Max Spector/Kathrin Blatter/Shadi Kashefi, illustrators.

www.chendesign.comwww.yoshis.com