72andSunny

Jenny Xue
Graphic/Web Designer

Vicki Dixon
Art Director

Kristen Lepage
Creative Director

Dave Phillips
Graphic Designer/ Illustrator

Shennen Bersani
illustrator

Laura Johnson
Graphic Designer

Our weekly feature of innovative work by people, firms and agencies working professionally for approximately five years, including those who have recently changed careers and/or styles. Submit Work.

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Bugaboodaytrips.com features inspiring downloadable walking tours for design-forward parents and their children, created in collaboration with renowned artists KozynDan, Meomi and others. Jessey White-Cinis, programmer; Stolen Inc., project design and development; Rebekah Mateu, agency producer; Stephan Baik, art director; Glenn Cole/Lauren Holden-Kilbane/Louise Shieh, writers; Robert Nakata, design director; Glenn Cole, creative director; Thomas Brodahl, Stolen Inc., designer; Nicole Bush, brand manager; Bugaboo, client.

72andSunny Publishing's first book is author David Miller's The Ghost of Bobby, a dark, gritty children's tale of a powerful and protective phantom dog. Julia Kuo, 72andSunny Publishing, illustrator; David Miller, writer; John Boiler, 72andSunny Publishing, creative director; Christina Kelly, 72andSunny Publishing, designer; The Ghost of Bobby, client.

To remind fans that it's more rewarding to be kind than cruel, we teamed with FriendsWithYou for a film fusing stop-motion, live-action and "fuzzies." Santogold, music; Elisa Orsburn, agency producer; Mike Meyuhas, Lime, sound engineer; Juicy Panic aka PonPoko, sound design; FriendsWithYou, animation; Sam Borkson/Arturo Sandoval III, video directors; Sam Baerwald, executive producer; 72andSunny, curator; Charlie Stephenson, writer; Glenn Cole/Bryan Rowles, creative directors; Jeff Beberman, designer; Microsoft Zune, client.

This Broadway musical-inspired product demo tells the story of four dads who dance their way through a city of obstacles with their Bugaboo Bee strollers. Tempered Entertainment, LLC, project design and development; Matchframe Video, Flame artist; Vince Marcello, Tempered Entertainment, LLC, video director; Bobby Garza, sound designer; Juliet Diamond, agency producer; Sam Baerwald/Shyam Balse, Tempered Entertainment, LLC/Joseph Itaya, executive producers; John Boiler/Robert Nakata, creative directors; Ken LaMere, editor; Dragon Slayer Post, digital imaging; Bugaboo, client.

"¡Viva La Resolution!" challenges runners to achieve their running resolutions for 2008 with the help of the overbearing and self-confident NikePlus addict, Yuri Gallegos. Vogel Villar-Rios (Jan Vogel & Rene Villar-Rios), video director; Clark Muller, Riot, Flame artist; Mophonics, music company; Rebekah Mateu, agency producer; Josh Brochhausen, Mophonics, composer; Believe Media, project design and development; Sam Baerwald, executive producer; Matt Heath, writer; Jason Norcross, creative director; Stephan Baik, designer; Nick Lofting, Union Editorial, editor; Nike, client.

Fifty years ago, Russia launched a dog into space but lost contact with the vessel. For the anniversary, this film reveals what really happened. The Aliens, music; Fred Symansky, Fluid, sound designer; Ro Rao, Curious Pictures, video director; Elisa Orsburn, agency producer; Mark Meyuhas, Lime Studios, sound engineer; Sam Goetz, Curious Pictures, animation editor; Curious Pictures, animation; Sam Baerwald, executive producer; 72andSunny, curator; Charlie Stephenson, writer; Glenn Cole/Bryan Rowles, creative directors; Katie O'Shea, designer; Microsoft Zune, client.

To reinvent Star Trek for G4, we created an interactive play-while-you-watch game (The Spock Market) and promos featuring Spock voiced by Charlie Murphy. Rohan Young, Lime, sound designer; Rogue Creative, animation; Patrick Poulatian, Brickyard VFX/John Zaiik, Company 3, Flame artists; Nick Litwinko/Dan O'Brien, video directors; Liz Corsini, agency producer; Erika Carter, project design and development; Bryan Rowles, art director; Jason Norcross, writer; John Boiler/Glenn Cole, creative directors; G4, client.

Two warring armies discover that friendship can be achieved by trading perspectives, not blows. Rohan Young, Lime, sound designer; The Black Angels, music; PandaPanther, animation; Elisa Orsburn, agency producer; Jonathan Garin, PandaPanther/Naomi Nishimua, PandaPanther, video directors; Sam Baerwald, executive producer; 72andSunny, curator; Charlie Stephenson, writer; Glenn Cole, creative director; Jeff Beberman, designer; Microsoft Zune, client.

03.24.08

Ad agency

www.72andsunny.com

Duration: Founded in February 2004.
Size: 54.
Education: Education of 72andSunny principals (above from left) includes a fine arts degree (John Boiler), a journalism degree (Glenn Cole), and a graduate of Cranbrook Academy of Art (Robert Nakata). Our involvement in education includes guest instruction at Art Center, Otis, University of Oregon and Academedia (Sweden).
Cultural Influences: Living in Southern California, we’re a big part of skate and surf cultures, and of the film and content communities. We’re also drawn to innovators and innovations that serve environmental concerns. But all 72andSunny products are in part a reflection of the personal influences of the people involved, both on our side and on the client side, so it would be artificial to identify a company-wide influence. That said, we are aggressively insights-driven. And we seem to obsess about functionality, clarity and culturally meaningful products more than most.
Environment: Vibrant, democratic, digital, plywood.
Philosophy: Culture, people, culture.

fresh <7of 64>

With type as with philosophy, music and food, it is better to have a little of the best than to be swamped with the derivative, the careless, the routine. — Robert Bringhurst

Submit News

More than one billion people have no access to uncontaminated drinking water. For anyone who hasn't yet bought one, charity:water has a unique Mother's Day gift idea—clean drinking water.

Headhunter RitaSue Siegel, who tends to know what she's talking about, recently updated her book Getting a Design Job for 2008. (Worth mentioning: The link on the IDSA site is to a fairly hefty PDF.)

DevCon 2008. Because, you know, everyone should learn something new about FileMaker.

Rootclip. They provide the storyline. Site visitors complete the story. With short one-minute films. Over a two week period. Pretty simple.

What a cool idea to promote a "new" community... Digital Graffiti at Alys Beach.

You gotta love this: Computerized footwear. The Smart Shoe Experience. A steal at $700 a pair.

Core77's Aart van Bezooyen recently returned from Material Xperience 2008 with pics of the latest materials for architecture and design. Although we can't say we're surprised, there are some really cool products.

On the Sundance Channel: Isabella Rossellini's short-film series, Green Porno. What a trip.

MoveOn.org has chosen fifteen finalists in the Obama in 30 Seconds contest.

Our resident weather geek thinks Weather Underground's WunderMap is "very cool"—the rest of us like the URL.