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01.16.12

Deeplocal

Design firm

www.deeplocal.com

Duration: Five years.

Staff: Ten.

Education: Arts, engineering, robotics, design.

Cultural Influences: New and old technology that we can combine to create compelling interactions. For our design work—simplicity, typography, vintage Americana.

Environment: Bloomberg described Deeplocal's office as "a hipster batcave where inventors are at work on top secret gadgets."

Philosophy: Think like an amateur. Amateurs naturally disregard rules; experts subconsciously abide by them.