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08.22.11

Foundry Collective

Design firm

www.foundrycollect ...

Duration: Two years.

Staff: Two.

Education: College grads.

Cultural Influences: Between the two of us we have three grandfathers who fought in wars. From them, we learned to draw, cut, build, frame a house, and to remember to measure twice and cut once. They didn’t have the advantages we have today (the ability to create a company out of our houses just because we have the Internet). They had no choice but to put nose to the grindstone to earn a living for their families. We don’t want to forget that; we want to honor that. We love the utilitarian look of that era and the functional design that came with it. We also love when in those times they took a little extra time to dress things up using banners and flourishes, etc. Those were hard times and designers back then were just trying to liven things up a bit.

Environment: An old 1930's service station in the Midwest United States formerly owned by the Deep Rock Oil & Gas Co.

Philosophy: Work hard.