Francisco de Deus Fresh

Francisco de Deus

Francisco DeDeus makes his mark on the advertising industry with conceptual photography.

Francisco de Deus

franciscodedeus.com

Duration: Four years.

Location: Brooklyn, New York.

Education: BA in communication and advertising from Pontifical Catholic University of Paraná (PUP-CR), post-graduate education in photography at FIC.

Big break: I’ve been fortunate to assist, and later work as, a digital tech and retoucher for some of advertising photography’s biggest names in Brazil, Europe and the US. My two-year apprenticeship with Andreas Franke from Staudinger+Franke was a great learning experience and a major inspiration in my own work.

Influences: I’m greatly influenced by pop culture, cinema and graphic design. In art, I’m inspired by Flemish painters and their impeccable lighting. The photography of Irving Penn and Martin Parr has a strong influence on my personal and commercial work.

Favorite project: I’m very proud to have been a part of the “Childhood Can Rebuild the World” campaign for the HSBC Solidarity Institute. Working as a creative team, we developed images where we imagined how kids would fix our world using toys. The production process was very diverse, involving a mix of location and studio shoots using specially built props, as well as interfering with street locations. This was a project that opened a lot of doors: it was a Press finalist at the New York Festivals and brought a great deal of visibility to my work.

Work environment: My studio in Brooklyn is an organized mess: props, grip, surfaces, backdrops and lighting equipment make it a place where I can test ideas and create concepts, having all the elements needed at hand. I also have a small prop making department.

Technique: When approached with a new project, I’m always looking for the best way to tell the story in an original way. I have a love for crafts & model-making, and I like to incorporate props to better express ideas. I have a strong belief that through conceptual photography we can make work that is both compelling and entertaining.

PreLoader

Create an Account
Subscribe
Sign In

Subscribe
Sign In