Furlined

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"Dougal Wilson brings us yet another heartwarming holiday tale for John Lewis, out of adam&eve/DDB, London and produced by Blink, London. 'The Journey,' about a snowman and his snow girlfriend, inspires us all to give love this Christmas."

"'So easy a caveman can do it.' Now firmly ingrained in pop-culture lexicon, Geico's prehistoric pitchman achieved cult status through Speck and Gordon's unique ability to tap into the theme of social alienation, and the outsider in all of us. 'Airport' is one of our favorites out of the eight-spot campaign for The Martin Agency."

"Named one of the top 10 digital ads of the decade by The One Club, Yael Staav's Dove 'Evolution,' out of OgilvyInteractive/Ogilvy & Mather, Toronto, is riveting in its realism and reminds us that true beauty lies within."

"Nez creates visual poetry with 'Trampoline,' for Fruit of the Loom, out of The Richards Group. He aesthetically seduces our eye while reaching below the surface to express the utterly human joy of freedom."

"California’s Proposition 8 denied same-sex couples the basic human right of equality and freedom. Directors Speck and Gordon created the short film 'Devin & Glenn,' in collaboration with Gerry Graf, CCO, Chris Beresford-Hill, CD, and Saatchi & Saatchi, New York, in order to provoke discussion while the federal case on the constitutionality of Prop 8 was pending. The film received over 35 million hits and garnered numerous awards, including 3 Andys, 2 One Show pencils and a Silver Lion at Cannes. Starring Justin Long, Mike White, Nora Dunn and Tom Arnold."

"Adam Hashemi's layered approach to narrative in 'Border,' for Coca-Cola out of Wieden+Kennedy, Portland, marries historical time periods with modern details. He upends the audience's expectations and tells a timeless, uplifting story about the possibility of a world without borders."

"In a category often filled with blissful, escapist imagery, Brian Aldrich takes a more honest approach with 'Leaving' for Tetley, out of Clemenger BBDO, Melbourne. Brian tells a very human and endearing story of a husband coming to grips with his wife leaving him for a cup of tea."

"Björn Rühmann captures the beauty and brutality of the American Revolution in 'Rise,' for Ubisoft's Assassin's Creed III, out of Sid Lee, Paris; transforming each scene into a moving painting. Emotionally charged performances evoke the fear, danger and threat of injustice, and empower the audience to ignite a new revolution of thought."

12.17.12

Production company

www.furlined.com

Duration: Founded in 2005.

Staff: Sixteen directors, a team of 24 staff members, production affiliates from around the world, and a vast community of talented artists and craftspeople who collaborate with us to make stories and make meaning.

Education: Life—the good, the bad and the ugly.

Cultural Influences: A piece of music. A film. A glimmer of light. A novel. A landscape. A child’s wonderment. Brilliant thinkers from the fields of sociology, anthropology, art and architecture. Sir Ken Robinson, author, speaker and advisor who reminds us that our greatest resource is human creativity. Dr. Bob Deutsch, cognitive anthropologist who speaks about ‘brand’ as a process of attachment. Blok Design, who gave birth to our new brand identity and continue to help us expand our aesthetic range, the way we see ourselves and the world around us. Titus Lucretcius, 2000 year old Roman poet, author of ‘On the Nature of Things’ who reminds us there’s always more than meets the eye.

Environment: Back in the 1800’s California was the promised land. The land of opportunity. The old California dream was wrapped around the idea of westward expansion. Today there’s a new spirit of individual expansionism—looking inward to connect outward. There’s a crazy, vibrant energy on the West Coast that’s infectious; being part of it is exhilarating. As Ernesto De la Loza, one of LA’s oldest mural painters said, “Los Angeles is a city of extremes, and that’s what draws all these different types of creative people here”. LA’s real culture won’t be found in the Hollywood Hills or the Walk of Fame. It’s behind all these walls, in empty warehouse spaces, auto salvage yards and Mariscos joints. Furlined is shaped by a deep sense of place and history. As the saying goes, “new ideas grow in old places”.

Philosophy: Make meaning. Make stuff you love. Make a cup of coffee. Make music. Make time to read. Make to do lists. Make what you are.

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