"In lieu of business cards, the identity and matches were designed for a local bar that serves a tattoo-sleeved, fixie-riding, tall-boy crushing clientele." Trina's Starlite Lounge, client.
"Evoking the macabre, the photography and design create a fictional diary, discovered in a rickety coastal town, containing the keepsakes of a lost lover."
"Through color palette, texture and procedural influences, this complete identity honors the heritage of growing oysters in Massachusetts Bay." Island Creek Oyster Bar, client.
"This project draws a strong connection between the print materials and Web site, evoking the tactile experience provided by the paper elements in the restaurant." Island Creek Oyster Bar, client.
"The branding of this spa and salon, inspired by Le Corbusier, provided the opportunity to explore the vernacular of a design legend." Corbu, client.
"The personal marks of the architect on antique blueprints inspired the hand-drawn type at the center of this simple and refined brand." Patrick Ahearn, client.
"This print campaign announced a the new sustainability concentration for the Master in Design Studies Program." Harvard Graduate School of Design, client.
"Inspired by the heyday of the historic Mohawk Trail in the 1930's, this logo was hand drawn to connect to the present day." The Wigwam Cabins, client.
Duration: I’ve been working since 2005 and co-founded Oat in 2008.
Staff: I started out designing solo under the name Oat; now we’re a four-person design studio.
Education: I’m a self-taught designer. At the School of the Museum of Fine Arts, Boston, I studied fine art with a focus on photography.
Cultural Influences: Originality. All things mystical and mysterious. Flea markets and their treasures. Vast wide-open nature. 1960's minimalism. The constant evolution of fashion. Travel and new discovery.
Environment: Oat lives in a small storefront of a former barber shop, with creaky wood floors and lots of northern light.
Philosophy: "One should strive for infallibility without claiming to have achieved it." —Malebranche