"The floor signage is a wood laurel branch. The amount of leaves depends on the number of the floor on which it is located." Arutza Onzaga, art director/designer; San Simon Hotel, client.
"The objective of these three catalogs is to show the work of Rodrigo Samper's company and to give the brand a modern identity." Arutza Onzaga, art director; Maria Paula Navia/Arutza Onzaga, designers; Rodrigo Samper y Cia., client.
"The laurel branch logo is used in different ways for each of the pieces." Arutza Onzaga, art director; Santiago Ramos, designer; San Simon Hotel, client,
"An invitation to the imagination is fundamental in this brand. We designed these bags to not only contain the products, but to be a toy." Arutza Onzaga, illustrator/art director/designer; eureka/p576, clients.
"This fast food restaurant uses rice as a main ingredient. We decided to put it in the logo and in all the graphic pieces." Javier Ramirez, photographer; Arutza Onzaga, creative director/designer; Arroceria, client.
"We incorporated lucky symbols, from different cultures, made from rice for this fast food restaurant." Javier Ramirez, photographer; Arutza Onzaga, creative director/designer; Arroceria, client.
The design is inspired by the flowers in the botanical garden in the city of Bogota." Arutza Onzaga/Gladys Onzaga/Fernando Robelto, creative directors; p576, client.
"The packaging uses recycled cardboard, the line's distinctive seal is hot stamped in gold, and affixed typographic labels describe the makeup of the product." Arutza Onzaga, creative director/designer; Loto, client.
Duration: Five years.
Staff: Arutza Onzaga (art director), María Paula Navia (industrial designer) and Diana Gaitán (designer).
Education: Arutza and Diana are graphic designers from Jorge Tadeo University and María Paula is an industrial designer from Los Andes University, both from Bogotá.
Cultural Influences: Spanish graphic design, literature and the arts and crafts movement.
Environment: A room in an old Victorian house located beside a park.
Philosophy: Create a better world through the aesthetic, because we believe deeply that this can improve the quality of life of people.