Randall Ford

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Texas capital, Austin, Texas. Personal work.

"For a campaign in Texas to get Katrina victims to seek therapy after not only the physical, but the emotional devastation of Katrina. This model got into her role with minimal direction."Henry Medrano, art director; Enviromedia, ad agency; Texas Department of Health, client.

Venice, Italy. "I spent six weeks in Italy photographing the landscape and studying the art and architecture."

"This was shot for an anti-smoking booklet produced by GSD&M for American Legacy. The shot illustrates the separation of cigarettes and coffee being one of the first steps to quitting."Marc Ferrino/Andy Hasting, art directors; GSD&M, ad agency; American Legacy, client.

"For a story about an interior designer. His old greyhound just fit in perfectly with the environment."Evelyn Sher, art director; Joel Mozersky, designer; Austin Monthly, client.

"For an empowering story about female athletes. This one being a triathlete."Leslie Busby, art director; D magazine, client.

"Shot for GSD&M's The Amazing Faith of Texas book. This particular image is of Antioch Baptist Church in Houston, Texas. Ironically, the building behind the church is the former Enron building. How ironic to have 'Jesus Saves' in front of the Enron Building!"Craig Denham, art director; Mike Blair, writer; GSD&M, ad agency/client.

Personal work. "We wanted to show the flexibility of ballerinas in a visually odd way in a juxtapositional location and with a monochromatic color palette."

01.15.07

Photographer

www.randalford.com

Duration: Two years shooting, one year assisting. (I was a terrible assistant!)
Staff: Three—my rep Denise Stewart, my wife and my accountant Lauren Ford and myself. Plus a fantastic group of freelance producers, stylists and assistants.
Education: Most of my photography is self taught. I also have a business degree from Texas A&M University, which I believe has been critical to my success. Cultural Influences: Of course the great portrait/fashion shooters like Avedon and Penn, but I also draw a lot from classic painters. Norman Rockwell, Monet, Van Gogh, Renoir all had great styles and color palettes. They branded themselves by creating a beautiful style and color palette.
Environment: When in the studio, I'm swarmed by monitors, computers, printers and hard drives. My dog, Chopper, and cat, Harley, keep me sane and productive. When not in the studio, I love the constant change of scenery. Meeting new people and seeing new places keeps me refreshed.
Philosophy: Dr. Seuss said, "Good, better, best, never rest, until good be better and better be best." I like that. Exceptional work, style, customer service and great relationships are also vital.

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Political art expresses the cliches you agree with, unlike propaganda, which expresses the cliches you don't. — Brad Holland

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