RoAndCo Studio

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"One-of-a-kind oversized brand book with a 25,000-year-old Mammoth bone inlaid into the canvas cover helped jewelry designer, Monique Péan become a CFDA finalist." Roanne Adams, creative director; Tadeu Magalhães/Cynthia Ratsabouth, designers; Monique Péan, client.

"TenOverSix stands for ten pounds six pence, the price tag in the Mad Hatter's hat in Alice in Wonderland; the branding was inspired by contemporary price tags." Roanne Adams, creative director; Cynthia Ratsabouth, designer.

"Creative Space brings unconventional spaces to creative companies. We played with the concept of positive and negative space in their branding and photography." Roanne Adams, creative director; Brian Aguilar/Tadeu Magalhães, designers.

"We created a crystal pattern for Arnsdorf's Spring collection that was applied to the clothes, a pop-up invitation and an intricately folded look book." Roanne Adams, creative director; Tadeu Magalhães/Pawel Napiorkowski, designers; Arnsdorf, client.

"Launch Collective is a consultancy that helps entrepreneurs launch sustainable businesses. Subsequently, the logo and business cards are convey the idea of launching." Roanne Adams, creative director; Tadeu Magalhães/Cynthia Ratsabouth, designers.

"Embellished with an intricate illustration, the Honor Coat of Arms signifies a guarantee of quality from fashion designer/owner, Giovanna Randall." Miguel Abio Ruiz, illustrator; Roanne Adams, creative director; Tadeu Magalhães, designer.

"The invitation tied with a bow gave invitees a peek into Weiland's fashion show set design involving thousands of yards of draped ribbon." Roanne Adams, creative director; Tadeu Magalhães, designer; Timo Weiland, client.

"Art direction for the Candela photo shoot was inspired by Lee Miller, an American photographer, a war correspondent during WWII and a muse to Man Ray." Tom Hines, photographer; Roanne Adams, creative director; Tadeu Magalhães, designer; RoAndCo Studio, design firm; Candela, client.

01.03.11

Design firm

www.roandcostudio.com

Duration: I [Roanne Adams] opened my studio in September 2006.

Staff: At the moment there are six of us—two full-time designers, one design intern, one operations manager and a project management intern. All of them are awesome!

Education: I hold a BFA in communication design from Parsons School of Design NYC.

Cultural Influences: Paris, '90s skateboard graphics, Guy Bourdin, Suspiria, Lanvin, Black Sabbath, film noir, crystals, Weird Science, Purple Magazine, Brutalism—just to name a few.

Environment: RoAndCo shares its TriBeCa studio with Refinery29, the online fashion editorial site. It's a very laid-back and social environment. We all work really hard, but find time to laugh and talk throughout the day. It's the antithesis of corporate, which I love.

Philosophy: Different for different’s sake: Wrong. Uncommon ideas that are intuitive and exciting: Right. Old meets new. Masculine meets feminine. Capturing the balance = beauty.

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