"Self-promotion piece: Can dogs really detect serious illness before doctors can?"
"Clinics advertise a mole check as a vital checkup, feeding on the public's general scare of skin cancer." Indiajane Jeffrey, art director; Financial Times, London, client.
"The fertility testing industry relies on couples' fears surrounding their ability to conceive." Indiajane Jeffrey, art director; Financial Times, London, client.
"Cover for my rep's promotional booklet on the fairy tale theme: Little Red Riding Hood as an adult facing her demons." Three in a Box, client.
"Midwives in London are testing to determine how much pregnant women are actually drinking." Indiajane Jeffrey, art director; Financial Times, London, client.
"How our adult alcohol habits influence our children's future alcohol consumption." Indiajane Jeffrey, art director; Financial Times, London, client.
"A widow is left feeling like an impostor because of her husband's suicide, from whom she had been separated for years." Cinders McLeod, art director; Globe and Mail, Toronto, client.
"Cover illustration for the June events section of the newspaper." Daniel DeSouza, art director; National Post, client.
07.19.10
www.sophiecasson.com
Duration: After a silk-screen workshop, I literally threw myself into creating this portfolio almost three years ago, and never turned back. Staff: Me on a swivel chair between a drawing table and a computer desk. Education: A Bachelor’s degree in graphic design from Universite du Quebec a Montreal, in “la belle province,” Canada. My teachers were from Switzerland, Poland, Quebec, France. I myself am a product of multiculturalism, a special blend of bilingual North American of European descent, brought up partially in Africa. Cultural influences: Stencil art, indie posters, graffiti, posters from the WPA, children’s books from the fifties, art brut, van Gogh, Gaugin and Picasso. Environment: Home studio in Montreal, -22 Fahrenheit (-30 Celsius) in winter and 86 Fahrenheit (30 Celsius) in the summer. Philosophy: It’s the journey, not the destination. Someone also said: Just do it.