The White Room

fresh <145of 269>

"The flirtatious southern belle of the American Old South's upper class was the inspiration for this photo shoot used for a promo concept." Eduardo Mella Hair/Michelle Rosen Make-up/Amy Lu Stylist, artists; Karolina Loboda, art director; The White Room Inc, design firm; Michael Alberstat, photographer/client.

"This complete book design chronologically follows the history of the bands of Perth from 1852 through 2002. Printed in a single color and perfect bound." Karolina Loboda, creative director; The White Room Inc, design firm.

"Southern Comfort was designed to promote photographer Michael Alberstat. The custom three-panel booklet featured a sewn spine, a spot UV cover and a custom gold-tinted envelope." Michael Alberstat, photographer; Karolina Loboda, art director/designer; The White Room Inc, writer/design firm.

"The custom record was designed for the hardcore band Acrid. The heavy sound of the band (described as 'total destruction') inspired the design." Neil Rodman, art director/creative director; The White Room Inc, design firm.

"Invite for League of Lovers & Thieves Spring Summer 09 collection. The piece unfolded into a large poster and was mailed to buyers and media." Dana Kiyoko Takeda, writer; Karolina Loboda Neil Rodman, creative director; Karolina Loboda, designer; The White Room Inc, design firm.

"A program for League of Lovers & Thieves Spring Summer 09 collection held at L'Oreal Fashion Week in Toronto. Printed waterless on Paperfect, 100 percent Eucalyptus paper." Dana Kiyoko Takeda, writer; Karolina Loboda Neil Rodman, creative director; Karolina Loboda, designer; The White Room Inc, design firm.

"Inspired by the Gothic architecture and intimate setting of Torun Poland, we decided to hand-illustrate and silk-screen our wedding invitations." Karolina Loboda, illustrator/designer; Karolina Loboda Neil Rodman, creative director; The White Room Inc, design firm.

"Naomi Finlay is a lifestyle photographer based in Australia and Canada. We created a unique brand utilizing angled lines symbolizing motion and image capture."Karolina Loboda Neil Rodman, creative director; Karolina Loboda, designer; The White Room Inc, design firm.

08.10.09

Design firm

www.thewhiteroom.ca

Duration: Established in 2008.

Staff: Husband and wife team Neil Rodman and Karolina Loboda plus our dog Izzabella who is a Hungarian Vizsla. We also love to collaborate with writers, photographers and illustrators when needed.

Education: We both graduated from Sheridan College School of Animation, Art & Design in Oakville Canada.

Cultural Influences: Dadaism and Modernism; Plato and Franz Kafka; Antoni Gaudi and Frank Lloyd Wright; Wassily Kandinsky and Christo; Man Ray and Steven Meisel; Krzysztof Kieslowski and reality TV; Christian Lacroix and Fifth Avenue Shoe Repair; the Swiss grid and Dazed & Confused magazine; calligraphy and Helvetica Neue; Dubrovnik and New York; French decadence and sustainable living; architecture and installation art; Old world Communism and modern day Capitalism; soft and hard music; wearable and unwearable fashion; light and shadows; black and white; the past and present (everything).

Environment: Our atelier is located in a loft on the fourth floor of a refurbished Garment Factory, in the photography and film district of Toronto’s east side. We are surrounded by art, books and inspired by the rustic neighborhood and local talented artisans.

Philosophy: Maintain a balanced life, and design with a conscience—keeping sustainability in mind.

fresh <145of 269>