"One of four ads in a campaign differentiating Tristan from usual low-country Charleston cuisine." Jonathan Reed, art director; Robin Randolph, writer; Mike Grice, creative director.
"Internal poster promoting continued education for HBI staff." Sarah Mason, writer; Mike Grice, creative director; Emery Mott, designer.
"Small space ad meant to raise awareness of the Art Councils Web site." Philip Lombardo, photographer; Mike Grice, art director/creative director.
"Wildfire postcards promoting our account planning discipline." Joel Bowers, illustrator; Jonathan Reed, art director; Sarah Mason, writer; Mike Grice, creative director.
"Direct mail invitation for exclusive, special preview of the Better Homes & Garden furniture launch in Las Vegas." Robin Randolph, writer; Mike Grice, creative director; Bryan Flynn, designer.
"Packaging for new product placement in Trader Joe's stores." Mike Grice, creative director; Shane Cranford, designer.
"Internal BB&T lobby campaign to help energize employees and drive product sales. Consists of buttons, tent cards and sales chart." Bob Barnwell, writer; Mike Grice, creative director; Karie Seykora, designer.
"Web site for DuoFold outdoor performance clothing." Mike Grice, creative director; Bryan Flynn/Philip Lombardo/Eric Shi, designers.
01.12.09
www.wildfireideas.com
Duration: Founded in 2002 by Mike Grice and Brad Bennett. Staff: 36 (creatives pictured).Education: Mike Grice, chief creative officer/principal, is a graduate of the Central Academy of Commercial Art, Cincinnati; Brad Bennett, chief executive officer/principal, graduated University of North Carolina at Chapel Hill with a BA in journalism.Cultural Influences: The many advertising agencies and creative directors (good and bad) that I've worked with over the years. Live events/performances. Walking down the street. Our diverse staff. Communication Arts, Print and Archive magazines.Environment: A historical, circa 1920, brick-and-mortar building that was a Steel & Hide warehouse where cattle were slaughtered in the basement. Mysterious stains adorn the wall to this day. Very few walls, barrel ceiling with sky lights, exposed brick, steel beams and a stocked hot tamale dispenser. It’s wide open, just like our work ethic. Philosophy: Check negative egos at the door. All positive, productive egos are welcome, because let’s face it, we all have them. There's a free-flowing style to the creative that eliminates excessive meetings and working in silos. Everyone is given free reign to take responsibility, and more importantly ownership for what they do. We believe in a work-life balance and Connective Communications, a term we coined which probably speaks for itself without an overly cerebral explanation.