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Jake Lefebure is a co-founding partner and president of Design Army. As the principal project leader, Jake oversees new business and creative development for all of the studio’s accounts. He's guided award-winning designs for a variety of clients—from local retail boutiques to international live productions. In 2009, Jake was named by Graphic Design USA as one of the top 50 People to Watch and his work has been featured in every notable design publication, including Applied Arts, Communication Arts, Graphis, HOW, Print, Step, Novum, Coupe and Art4D. Jake judges design competitions and lectures at design events and universities and was the recipient of Penn State University's 2009 College of Arts and Architecture Alumni Achievement award.

02.15.11

Being Original Isn't Easy

If you have a degree in what field is it? A BA in graphic design from Penn State University, 1996.

Which designer (or design studio), other than yours, do you most admire? Any designer/studio that makes me say, “How did they do that!?” Being original is not easy.

What’s the strangest request you've received from a client? A client once asked me if their nephew (who is going to be a designer) could do an internship with us.

If you weren't working as a designer what would you be doing? The captain of a fishing boat, or maybe a chef, but that’s a lot of stress.

What well-known identity is most desperately in need of a redesign? Wendy’s.

From where do your best ideas originate? In the car listening to NPR.

How do you overcome a creative block? I ask Pum (my wife) what she thinks.

What’s your dream project (not client, but project)? To design an Olympic identity.

Do you have creative outlets other than graphic design? Not really. I like cooking, but I rarely have time.

What’s your approach to balancing work and life? I don’t try to balance work and life, I just blend them.

What product/gadget can you not live without? I’m not really a gadget person, but life without my Mac would not be the same.

What’s your favorite quote? “May the force be with you.”—Star Wars

Do you have any advice for people just entering the profession? Find the job you want, not the job you need.

What’s one thing you wish you knew when you started your career? That the term “salary” really means that you will work weekends.