Possibly one of youngest and highly awarded creative directors in India, Amod Dani has been recognized and lauded by award shows such as the New York Festivals, the One show, Cannes Lions, the Clio awards, the Food & Beverages Awards, Spikes Asia, AdFest Asia and the Award Australia. Dani was named one of four top rising stars in Indian advertising by the popular Indian industry papers Brand Wagon and Brand Equity. He has worked on brands such as McDonald’s, Tata Capital, Tata Salt, Uninor (Telenor India), Samsung, Heinz, Tide and Reliance Communications, and built a strong reputation for being a cut-throat idea person. As vice president & senior creative director at Contract Advertising, India (JWT Network) he is responsible for brands such as Cadbury Eclairs, Cadbury Celebrations, Asian Paints, HSBC, Star Plus and Tara Jewellery.
Keep Calm and Master The Universe
If you have a degree in what field is it?
I completed my post-graduate studies in Crafting Creative Communication from Mudra Institute of Communication, Ahmedabad, India.
If you could choose one person to work with (outside your own agency), who would it be?
He is literally an advertising superstar, a guru, an inspiration to us all. I’ve heard and read so much about him, grown up seeing his fantastic work on Fevicol, Asian Paints and Cadbury. He is someone I would love to work with, at least once, the Indian advertising legend: Piyush Pandey.
Who was the client for your first advertising project?
My very first advertising project was for the launch of Toyota Camry in Qatar.
If you were to change professions, what would you choose to do?
I would love to pursue my heart’s desire to be a cartoonist and create my own band of superheroes for Marvel or DC comics.
What do you consider to be the greatest headline of all time?
I feel the Economist’s ‘I never read the Economist’ or VW's ‘Lemon’ campaign are iconic headlines. But Wonderbra’s ‘Hello Boys!’ headline said so much in just two words. Very naughty.
From where do your best ideas originate?
Some of my most cherished work comes from interactions with people I have met in my life, my personal experiences, conversations and observations. I feel in order to do some good work, rooted in great ideas, it is necessary to have a keen eye for details and observation.
How do you overcome a creative block?
I resort to my PS3, watch a movie, go chill with friends, read a comic, draw, watch Arsenal play, in short I stop being an ad guy. Works all the time.
If you could choose any product to create an ad for, what would it be?
My favourite football club Arsenal FC.
Do you have creative outlets other than advertising?
Yes, I do illustrate a lot, I love creating my own comic strips.
What’s your approach to balancing work and life?
Tough question to answer, If someone has managed to master this seemingly impossible balancing act, I would love to meet her and get a few tips.
What product/gadget can you not live without?
My smart phone, it is my OCD.
What's your favorite quote?
It’s my Facebook cover photo now: ‘Keep Calm And Master The Universe.’
Do you have any advice for people just entering the profession?
This is a crazy field, with crazy people, crazy timelines, crazy issues, crazy deliverables, crazy responsibilities, crazy money (read it the way you want to) and crazy pressures. Almost like our very own shutter island here, so it always helps to stay calm and sane. Keep your eye on the ball and don’t ever lose focus from your target.
What's one thing you wish you knew when you started your career?
Nothing comes easy, and it is definitely not as easy as it looks.