Steve Driggs, executive creative director of Struck, has spent over a decade at heavy-hitting agencies such as Fallon, TBWA\Chiat\Day and Saatchi. He has created work for numerous accounts including Nordstrom, Sports Illustrated, BMW, United Airlines, Lee Jeans and Holiday Inn. As group creative director at Fallon, he helped create the “live richly” campaign for CITI as well as the highly-acclaimed “identity theft” TV commercials. His trophy case includes Clios, Cannes Lions, One Show Pencils; his commercials have been named Campaign of The Year by Adweek and Time magazines; and in 2004 he received an Emmy for the Best Commercial of The Year.
01.07.09
Work Fast Then Go Home
If you have a degree in what field is it? BFA in advertising design from Art Center College of Design, Pasadena.
If you could choose one person to work with (outside your own agency), who would it be? Greg Hahn.
Who was the client for your first advertising project? Sizzler.
If you were to change professions, what would you choose to do? I would try to invent something.
What do you consider to be the greatest headline of all time? Bruce Bildsten’s “On your deathbed, you will not wish you spent more time at the office.”
From where do your best ideas originate? Wish I knew... The best ideas usually come when I work hard on a project and still manage to enjoy it and not tense up.
How do you overcome a creative block? Just plow through.
If you could choose any product to create an ad for, what would it be? Green technology (sure, call me trendy).
Do you have creative outlets other than advertising? Not enough of them... Amateur painting and the occasional Pinewood Derby car.
What’s your approach to balancing work and life? Work fast, then go home and try not to take it with me.
What product/gadget can you not live without? The vending machine.
What’s your favorite quote? “Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.” —Leonardo da Vinci
Do you have any advice for people just entering the profession? It’s only advertising.
What’s one thing you wish you knew when you started your career? That the people who acted like they knew what they were doing, were bluffing.