Interactive Annual 15:
How have mobile apps impacted interactive media?
New York, NY
Jay Zasa, executive creative director of R/GA, New York, is a digital advertising
veteran with more than ten years of industry experience. Since joining R/GA hes
been a creative force behind some of the companys most celebrated campaigns.
Prior to R/GA, he spent six years as a senior copywriter at Ogilvy Interactive,
working on a wide range of projects for IBM, Sprite and a successful anti-smoking
campaign for the State of Virginia. Over his extensive career, Zasa has won just
about every industry award, including Cannes Lions, One Show, Art Directors
Club, London International, the ANDYs and Clios.