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Interactive Annual 16:

Invisible Children—The Rescue

Launch Live Site

“Well-documented, well-designed, well-shared. Absolutely one of the best uses of the medium to share important information and help create change. Humbling and enraging at the same time, there is no way to watch this and not become emotionally involved.” —Brooke Nanberg

“It’s great to see a site for a good cause done right with a nice attention to detail, color palette and use of typography. The ‘situation’ is presented clearly and the site does a good job of not overwhelming visitors with information.” —Nikolai Cornell

Overview: This site is part of a yearly event to raise awareness and take action against Joseph Kony, the head of the Lord’s Resistance Army, a guerrilla group in northern Uganda that has abducted an estimated 30,000 children since its rebellion began in 1987. On April 25, 2009, Invisible Children staged a mass abduction during which participants would simulate abducting each other. While informing people of the event and providing them with the tools to organize one locally, this bold, graphic presentation—with compelling video as the backdrop—also clarifies the complexity of the problem and the group’s mission.

  • • The site’s primary content is a 36-minute video divided into segments that allow users to learn without being overwhelmed by the subject matter.
  • • Leading up to April 25, a pre-event landing page with a countdown generated buzz and a reason to return.
  • • An interactive map allowed users to click on a city and find out details about how they could get involved with a local event.

Comments by Digitaria

Was the topic/subject of the project a new one for you? “The project was new, but we had been working with Invisible Children since 2006.”

What was the most challenging aspect of the project? “To make sure that users could easily navigate around the site while still making sure they would view all of the available content.”

How did your relationship with the client evolve over the course of the project? “Our relationship with Invisible Children has always been a strong one, but throughout the last four years, we’ve really learned to understand their business model and how they operate as an organization.”

Were there any specific demands that made the project easier or harder? “Of course, the three-week timeline made this project a little more difficult, but because we have had such a close relationship with Invisible Children we understood their vision for the site.”


Digitaria (San Diego, CA), project design and development
Invisible Children, client

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