Interactive Annual 16:
One of the best uses of video Ive seen in a long timea virtual personification of this artist, teacher and clearly colorful character that enables visitors to experience what it was like to be one of his students. Rachel Pasqua
A fresh and engaging way to tell a biographical story. What works so well are the exposed topics which themselves tell a story and entice people to engage with video. Ingrid Bernstein
Joseph Canzani, the former president of the Columbus College of Art & Design, held the position of president longer than any other college president in the United States48 years. When he died recently, the college wanted to honor him. Because it presented a truly interesting man in a very honest way, a four-year-old cache of video discovered by the college became a huge asset. Instead of embedding the video in a site, the site is embedded in the videos. A simple gestural navigation was put against full-screen clips, allowing visitors to nimbly skip betwen the video bytes and quickly get an impression of who Joseph Canzani was.
- • The site launched, for a small audience of alumni, after a month in development.
- • The nature of the content led to the navigation structure. The goal was to enable users to see the videos, play them and change them without a lot of explanation.
- • The biggest hurdle was in reviewing and processing twelve hours of video footage.
Comments by Bev Bethge
The subject of the site was a new experience for us. Weve never created anything that was at the very core, a memorial. We had to walk a fine line between too depressing and too celebratory (memorials that ask everyone to be super duper happy come off as disingenuous).
This project was not challenging in a traditional sense because our client gave us complete freedom; the challenge was having the weight of memorializing someones life on our shoulders.
In the past five years, CCAD has made great strides connecting with their alumni. This site was a perfect opportunity to reach out to them and give them a way to leave their thoughts as well as pass it on. It actually raised a good deal of money.
After watching twelve hours of footage, you really, really know someone. The project felt like a continual conversation with Joeeven though he was gone.
I would have made the site richer by engaging more than the alumni audience. This is the true history and DNA of the school captured through a series of video clips. I wish current students had interacted with the site and gotten to know the former president of the college.
Collin Simula, designer
Bev Bethge/Mark Love, creative directors
Ologie (Columbus, OH), project design and development
Columbus College of Art & Design, client